Maya Schadeck

Build vs. Buy: Getting to the Bottom of the Dilemma

As the appeal of eCommerce grows in the eyes and wallets of new populations of shoppers, selling online is becoming more lucrative. But for merchants, it’s more demanding than ever to scale, expand, and keep up with the dynamics of both shoppers and fraudsters. Future-proofing your business raises many new challenges like embracing omnichannel flows, […]

High Intent Customers:
The True Cost of Losing Them

In 2019 US retailers spent more than $33B on digital advertising – a 20% increase from the previous year. Merchants make this investment to drive traffic to their websites and keep online shoppers engaged as they move along the funnel to checkout. Eventually, only a small percentage of site visitors make it all the way […]