Everything was perfect. An artful balance of targeted ads and endorsements by a handful of key influencers. A centrally located pop-up showroom powered by the latest technologies to pull data collected from customers online to use in store. The impeccably timed 10% discount offer via an email marketing campaign that led to the conversion: the […]
A step-by-step walk through of a real order in our system, tracing how personal information first gets stolen, sold by middlemen and fraudsters, and used in a fraudulent online order.
Browsing and buying products on a mobile device is quick, easy, and on-demand — three words consumers often use to describe a positive shopping experience. That’s why mobile commerce, or mCommerce, is one of the most popular shopping channels for consumers. Last year, US shoppers alone spent $208.1billion via mobile, or 39.6% of total retail […]
In their attempts to compete with online-only merchants, many brick-and-mortar merchants focus on building their digital operations and offerings. They see it as the key to omnichannel success. While a robust online footprint is critical for competitiveness, it’s not a panacea. By concentrating solely on what they lack, these brick-and-mortar merchants are losing sight of […]
Fraudsters are constantly looking to exploit vulnerabilities in eCommerce. They try a number of different approaches (“attack vectors”), and if one is proven effective, they exploit it until it’s discovered and the vulnerability closed. Fraudsters are ever-evolving, and, in order to stay ahead of them, merchants must stay abreast of the latest forms of eCommerce […]
Millennials — the first generation of digitally native consumers, or those born between 1980 and 2000 — are now the most populous group of consumers in the world. Their purchasing power is estimated to exceed $13 trillion worldwide by 2020, according to the Brookings Institute. US millennials are expected to spend the most on holiday shopping […]
U.S. state and local governments now have the right to claim billions of dollars of your hard-earned revenue. On June 21, 2018 the Supreme Court decided to take away a decades-old shield that exempted online retailers from collecting sales tax in states where they have no physical presence. The exact nuts and bolts of enforcement […]