Make the Grade on Your College eCommerce Revenue

It’s no secret that millennials spend a lot of their money shopping, and unsurprisingly 67% of younger consumers prefer purchasing online. US college students alone have an estimated buying power of $523 billion, and with a lifetime of online shopping ahead of them, they are a highly lucrative eCommerce growth engine. Yet many retailers fail […]

How the Tech Behind Google Analytics Helps Detect Fraud

It’s hard to imagine what the internet would look like without Google Analytics. It’s a powerful tool for eCommerce retailers to understand the efficacy of their online marketing campaigns, learn about their online customer base and optimize their various shopping pages. The technology that makes this customer tracking possible is both simple and ingenious. When […]

Five ‘1st-Class’ Tips to Drive Online Travel Revenue

In the rapidly growing eCommerce market, high-friction and time-consuming identity verification processes can have a significant impact on customer acquisition and retention rates. Airlines and online travel agencies (OTAs) face the precarious balancing act of protecting revenue from CNP fraud, while providing a smooth shopping experience. When competing travel sites offer interchangeable products, brand loyalty […]

Global eCommerce & Fraud Trends for 2017

For our 2018 Global eCommerce & Fraud trends – click here! 2016 was another stellar year for eCommerce. US online year-end sales matched forecasts and surpassed $110 billion, a 13% increase over the previous year. In China, Singles’ Day sales totaled $17.8 billion, breaking the record for single-day online revenue. Global retail eCommerce sales are expected to reach $2.3 […]