How the Fashion Industry Can Stay Resilient in 2020

While analysts expected fashion growth to slow down in 2020, none could have predicted a disruption that would contract the industry’s global revenue by nearly 30%. Store closures and shifts in consumer priorities impacted this decline, but eCommerce offers a lifeline for merchants looking to recoup lost revenue. Fashion retailers and brands must adjust their […]

European eCommerce: Promoting Resilience in a Disrupted Market

European eCommerce began 2020 poised for continued accelerated growth – and then the pandemic hit, thrusting eCommerce into the spotlight. Now more than ever is the time for merchants operating in Europe to meet customers’ increasingly sophisticated expectations, and provide a consistent experience across channels and borders. Our European eCommerce Report, Promoting Resilience in a […]

Online Fashion Sales: The Bottom Line

Fashion is a fickle business – but one trend that’s set to remain in style for the foreseeable future is shoppers’ penchant for buying apparel online. In 2018, clothing and footwear were the most commonly purchased online goods, while eCommerce transactions are expected to make up 36% of total fashion retail by 2022. Of course, […]

A Field Guide to Boosting Omnichannel Success Through BOPIS

In their attempts to compete with online-only merchants, many brick-and-mortar merchants focus on building their digital operations and offerings. They see it as the key to omnichannel success. While a robust online footprint is critical for competitiveness, it’s not a panacea. By concentrating solely on what they lack, these brick-and-mortar merchants are losing sight of […]