European eCommerce began 2020 poised for continued accelerated growth—and then the pandemic hit, thrusting eCommerce into the spotlight. Now more than ever is the time for merchants operating in Europe to meet customers’ increasingly sophisticated expectations, and provide a consistent experience across channels and borders.
Our European eCommerce Report discusses the key trends impacting the European eCommerce landscape in 2020, and how merchants can address them by bolstering their omnichannel strategy and empowering cross-border shopping. It includes:
- Insights on the power of mobile apps
- The rising popularity of alternative fulfillment methods
- The benefits and risks associated with global expansion
- Adapting to post-crisis consumer preferences