Fashion Industry (Paid Social)
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2021 Ecommerce Fashion Report
Insights on evolving consumer behaviors and fraud trends unique to the fashion industry
Changing with the Times: Maximizing Sales to a Generation on the Move
In September, the Pew Research Center reported that a majority of 18-29-year-olds in the US, 52%, were living with their parents. Affected largely by the spread of the coronavirus earlier this...
The Year That Fired Up The Sneaker Industry
This behavior confirmed a growing consensus that sneakers are becoming more and more like global financial assets. They trade like currency on a variety of reseller platforms such as Flight...
Digital Resilience During a Global Pandemic: 2020 Fashion Report
To maintain strong connections with consumers without relying on physical stores, fashion merchants need to improve the online shopping experience.
Not OK, Boomer: Dangers Loom as Baby Boomers Flock to eCommerce
When COVID-19 forced us away from public spaces, eCommerce became a lifeline. Many baby boomers, previously steadfast in their preference for the in-store experience, had to quickly adapt to...
Fulfillment Will Matter in 2021. Are You Ready?
Fulfillment has become a top priority for customers. According to Shopify, 67% of U.S. consumers expect either same-, next-, or two-day delivery. Click-and-collect commerce is also on the rise...
When eCommerce Fraud Management Goes Wrong and Consumers Take to Social Media
Everything was perfect. An artful balance of targeted ads and endorsements by a handful of key influencers. A centrally located pop-up showroom powered by the latest technologies to pull data...
Reducing operational costs and allocating resources for strategy and growth
How Finish Line grew online revenue and cut operational costs by automating order review and mitigating risk.
How the Fashion Industry Can Stay Resilient in 2020
While analysts expected fashion growth to slow down in 2020, none could have predicted a disruption that would contract the industry’s global revenue by nearly 30%. Store closures and shifts in...
The Ticket to High-End Fashion Recovery
Through the pandemic, China has proven to be the most resilient and fastest growing market in high-end fashion. The primary driver of that growth is the Chinese luxury shopper who has shifted...