How centralizing fraud management gives Banca Sella’s merchants peace-of-mind to grow their business

Founded by the Sella family in 1886, Banca Sella is one of Italy’s oldest independent banks. Over the years it has evolved into an internationally recognized business, offering the latest digital services, while still maintaining the family values upon which it was built. The bank prides itself on transparency, moral duty and providing the best possible service to their customers. It offers comprehensive electronic services including payment systems, eCommerce and digital solutions, including the Gestpay payments gateway portal which services more than 8000 merchants worldwide and plays an essential role in expanding the scope of Banca Sella’s interaction with global markets.

Prior to partnering with Riskified, Banca Sella provided its merchants with a rules-based fraud detection platform, but the Group knew they needed to find a new way to scale their growing business; to address eCommerce fraud in a scalable way that would facilitate their merchants’ bottom line. They searched for a solution that could complement the integrity of the shopping experience that the bank’s merchants wished for their end customers.

Banca Sella sought a streamlined approach that would not require maintenance and management resources. They also wanted an alternative to the 3-D Secure protocol, to improve conversion rates and eliminate friction. Finally, they favored a solution they could roll out with ease to new merchants. Banca Sella partnered with Riskified in 2016, implementing a single, end-to-end solution for each of their individual online stores, across verticals and geographies. Riskified provided Banca Sella’s merchants with a protective shield against fraud attacks, and relieved them of the need for high-friction verification methods. They saw an immediate decline in drop-off rates and an upturn in sales. Another advantage was the smooth and straightforward integration process. By simply adding an icon to the Gestpay portal, Banca Sella’s merchants can access order data. Two years on, more and more Banca Sella merchants are protected by Riskified.