5 Legitimate Shoppers You’re Declining
What will you get from this eBook?
Learn if you're falsely declining good customers and leaving a lot of money on the table
Find out why many online merchants are mistaking legitimate orders for fraud
Grow your client base
Gain tips to help you increase approval rates and keep good customers loyal
Making mistakes while vetting fraud is bad enough, but repeating them is even worse. For this reason, we created this eBook, to highlight personas that are continually declined by merchants who mistake them for fraudsters. Meet the five personas you're likely falsely declining.
- What will you get from this eBook?
- A brief history of false declines
- Reasons for false declines
- How false declines are triggered
- The many ways that false declines cost merchants
- Archetypes of 5 Valid Shoppers
- The Gift Sender
- The Office Shopper/Shipper
- The Tourist
- The Thrifty Global Shopper
- The College Student
- Key takeaways
Fraud is scary, and there are many valid reasons for merchants to decline suspicious transactions in the name of fraud prevention. But often, in the quest to avoid abuse, risk-averse vendors take defensive measures too far. In 2017, the average merchant lost 1.5% of their revenue to false declines — perfectly legitimate orders, rejected because they seem suspicious.
Address mismatches, along with proxy servers, foreign IP addresses and credit cards are red flags for some fraud review operations. But addressing these with overly stringent rules and criteria has a serious cost: the annual revenue lost to false declines ($48.5b) is actually higher than the revenue lost to chargebacks ($42b).
This eBook will explain the scope of the false decline problem and then identify five archetypes of valid customers that merchants most frequently lose to overzealous declines. Finally, we’ll offer some insights on how to keep hard-won revenue.