Unwrapping Holiday Fraud
Inside this report
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Learn about the six key sub-seasons
Find out what you can expect from shoppers and from fraudsters during each of the holiday sub-season's we've identified
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Drive cross-border sales
See how local holiday shopping events have a global impact on your customer base
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Understand the holiday dynamics
Know the peaks and lulls of different industries, shipping methods, and channels
Report abstract
The holiday season ushers in the most lucrative quarter for eCommerce, but to seize this opportunity merchants need to keep on top of the unique holiday shopping behaviour and fraud trends. We've identified six key sub-seasons, each with its own insights to help merchants distinguish opportunities from threats.
This report lays out actionable tips and insights on selling across borders, offering advantageous shipping methods, and how to safely navigate mCommerce sales.
Introduction
The holiday season is almost upon us, and ushers in the most lucrative quarter for eCommerce merchants. The 2018 holiday season closed in at $123.9B in the US alone – a 16.7% increase from the year prior, and it’s clear that global holiday revenue will continue to grow. The opportunities are ripe for the picking, but in the competitive eCommerce landscape, merchants need to be best-positioned to maximize their success. Our data reveals that shopping behavior and fraud trends are not consistent throughout the holiday season. We have identified six key ‘sub-seasons’, each with its own unique consumer preferences and fraud trends. Based on analysis of tens of billions of dollars in holiday orders, this guide will dive into these sub-seasons and extrapolate insights pertaining to geographies, channels and shipping methods – to give eCommerce merchants actionable tips to help optimize holiday performance.