Ascend Australia
May 15, 2025

More than ever, businesses need to balance profitable growth with managing complex risks in a rapidly evolving ecommerce landscape. What do merchants need to unleash growth with confidence in this environment? This session will introduce strategies underpinned by brand new technologies to optimize revenue, safeguard profits, and unlock new pathways to success.

As fraud becomes more sophisticated, organizations must leverage as much insight and data as possible to stay ahead and mitigate fraud and policy abuse. No sector is entirely immune, making it essential to have deep insights into potential threats, and to develop proactive strategies to mitigate risks. In this session, we’ll take a look at the best ways to leverage data to gain deep insights into fraud patterns, as well as how to use this knowledge to develop effective prevention strategies. With the right knowledge and proactive approach, we can stay ahead of fraudsters and protect both our organization and our customers.

Hear from Andrew Booth on how Cotton On transformed its approach to fraud prevention to unlock new growth opportunities. By shifting away from outdated, manual systems, the team was able to reduce friction for customers, ease pressure on internal teams, and confidently expand into new markets. This conversation will touch on how smarter fraud strategies can remove internal roadblocks, improve cross-team alignment, and ultimately create space for better customer experiences and business growth.

Ecommerce is evolving in new and uncharted ways, and balancing fraud prevention with customer satisfaction is critical for sustainable growth. This keynote will explore how effective fraud prevention isn’t about creating barriers, but about enabling seamless, secure experiences for legitimate customers. With customer acquisition and retention more vital than ever, we’ll take a close look at the strategies that can help you mitigate risks while fostering trust and loyalty. Discover how merchants can reclaim control over the ecommerce experience by leveraging data-driven insights to craft intentional, strategic customer journeys that align with business goals and elevate the customer experience.

With returns fraud soaring to $19 billion in first-world countries, being prepared for the evolving threats of omnichannel return fraud has never been more crucial for retailers. Join us for a discussion where we will tackle the pressing issue of omnichannel return fraud. Discover how fraudsters exploit vulnerabilities in the return process, taking advantage of loopholes that can lead to significant losses for retailers. Our experts will share strategies for how AI is now able to effectively identify high-valued customers versus serial return abusers, both online and in-store, while ensuring a seamless shopping experience. You’ll leave this session equipped with the knowledge to resolve the true identity of a good consumer and adapt your return strategies to improve loyalty while protecting your shop.

In an era where fraud threats continue to evolve, businesses are investing heavily in advanced fraud prevention strategies to protect their operations and customers. This panel will explore the key challenges organizations face, such as identifying critical problems to solve, optimizing internal processes, and improving efficiency with external fraud prevention solutions. We’ll also discuss the financial impact of these technologies and their influence on the customer experience, offering insights into striking the right balance between security and seamless service.

What does it take to grow a global fashion brand without compromising on customer experience or security? In this candid conversation, we’ll sit down with a leader from Forever New to explore how the retailer is navigating the challenges of ecommerce expansion, fraud prevention, and operational efficiency. Learn how Forever New partnered with Riskified to improve order approval rates, reduce friction at checkout, and enable sustainable, cross-border growth. Whether you’re scaling your own ecommerce operations or looking to fine-tune your fraud strategy, this session offers practical takeaways and strategic insights from a brand that’s done it successfully.