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Inside this playbook
A survey of 100 industry leaders, including Directors and Heads of eCommerce, Marketing, and Omnichannel, reveals that while retailers are making strides in using data to inform their decisions, they still face hurdles in creating seamless omnichannel experiences and overcoming data integration issues.
The playbook also features Aviram Ganor, General Manager of EMEA for Riskified, on how AI fuels and fights ecommerce fraud: “AI-based fraud detection models have been transformative for merchants. Unlike traditional fraud detection methods that rely on human-set rules, AI models continuously evolve by analyzing transaction data and detecting patterns of suspicious behavior in real-time.
Download the report now to learn:
- What ecommerce execs think their customers want from Gen-AI and how they are delivering it while keeping AI strategies aligned with business goals
- Why data analytics enhance omnichannel strategy
- How 85 percent of ecommerce leaders have improved their ability to make data-led decisions over the past two years
- What is driving retailers to prioritize data quality and accuracy even over data security and privacy
- Steps DACH ecommerce businesses can take to navigate the modern retail landscape and build sustainable, customer-centric businesses
- Methodology
- Key findings
- Crafting an omnichannel experience consumers deserve
- Transforming customer experience with product experience
- Promoting a truly data-led decision-making culture
- The paradox of AI: How it fuels and fights eCommerce fraud
- Aligning AI strategies with consumer wants and organisational needs
- Conclusion
- Key suggestions
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