eCommerce Fashion Report 2021

Raising the digital bar

By Lilach Baumer

September 2021

eCommerce Fashion Report 2021

2020 turned the fashion industry on its head, sending in-store revenues plummeting while eCommerce sales soared. A transition that would’ve taken years was completed in a matter of months, giving businesses that were already strong digital players a significant advantage. Those who were not, on the other hand, often struggled to accommodate the shopping boom without sacrificing their quality of service. With this shifting balance came new consumer behaviors and a demand for technological innovation across the board. Fraud patterns also changed, proving that proactive fraud prevention technology and adaptable data-driven solutions are a necessity in today’s eCommerce landscape.

This report explores the dynamics of the post-2020 fashion industry, delving into the new challenges of omnichannel, the benefits of alternative payment methods, and the importance of frictionless customer experiences for engagement and retention.

More Less

Click & Mortar: Is eBrowsing the new window shopping?

The payment preference

Fulfilling your customers’ expectations

Embrace click and mortar

Embrace click and mortar

With more customers seeking omnichannel shopping journeys than ever, the fashion industry has a chance to set a new standard of user experience

Understand the payment preference

Understand the payment preference

Today’s online consumers want freedom of choice when it comes to payment options, making checkout an inseparable part of the customer journey

Fulfill your customers' expectations

Fulfill your customers' expectations

Why offering a seamless, frictionless experience from first click to fulfillment is the best way to ensure engagement, loyalty, and retention