Discussions from EMEA retailers

This inaugural report captures the most impactful sessions, insights, and highlights from eTail events so far this year while emphasizing the unique regional perspectives they offered. It explores how attendees perceive generative AI compared to their counterparts and examines how leaders are leveraging social media for sales versus strategies employed by UK-based retailers.

The report also features Zahava Dalin-Kaptzan, Product Marketing Manager for Riskified, on how merchants can balance fraud prevention with customer experience through AI and machine learning: 

“The key lies in treating fraud prevention as a collaborative, data-informed strategy designed to future-proof operations and deliver unparalleled customer experiences.”