Customer Experience
The alphabet soup of payment authentication protocols has been more visible in the press and general eCommerce and payments buzz lately. Why? Because the latest update of a decades-old card-not-present payment authentication protocol launched earlier this year. Plus, PSD2 is going into effect on September 14th for merchants, and one aspect of this European regulation … Continued
The motives behind PSD2 are, on the whole, quite positive: protecting online businesses and consumers, while driving competition in the European payments industry. But while the exact implications of this regulation for merchants remain to be seen, it is already apparent that its execution may not be as fruitful as intended. It’s no secret that … Continued
Everything was perfect. An artful balance of targeted ads and endorsements by a handful of key influencers. A centrally located pop-up showroom powered by the latest technologies to pull data collected from customers online to use in store. The impeccably timed 10% discount offer via an email marketing campaign that led to the conversion: the … Continued
Fashion is a fickle business – but one trend that’s set to remain in style for the foreseeable future is shoppers’ penchant for buying apparel online. In 2018, clothing and footwear were the most commonly purchased online goods, while eCommerce transactions are expected to make up 36% of total fashion retail by 2022. Of course, … Continued
Merchants have invested heavily in their mobile offerings, from creating their own apps to optimizing their websites for better browsing experiences. However, there is one part of this type of customer journey that merchants commonly fail to optimize: the mobile-order fraud-review system. Why does this matter? In short, it ruins a major source of traffic … Continued
Ever since parents started sneaking broccoli into mac and cheese, fraud has been a problem in the world of food. Unfortunately, the fraud dilemma has not only evolved with the times, it’s also grown up to have some very adult consequences. Today, fraud makes all the ways that customers shop rife with peril and frustration, … Continued
With unlimited access to information, the proliferation of distribution channels, and the abundance of choices right at their fingertips, modern consumers have never been so influential on how business gets done. Customer-centricity is here to stay, and companies unable to provide exceptional experiences to their customers won’t survive. This blog post examines how frictionless eCommerce … Continued
