The Full Cart, Ep.9: Unwrapping Holiday Shopping Trends in the COVID Era
On the final episode of season one of our podcast, The Full Cart, listen to Director of Insights Emilie Grunzweig to learn about predicting an unpredictable holiday season.
Every autumn, our Insights team combs through piles of data to try to come up with an analysis of consumer trends for the upcoming holiday season. This year, however, poses some obvious challenges. In the latest episode of our podcast, Emilie Grunzweig, Director of Insights, walks us through how she approached this task in a year when nothing seems to be predictable and everything is extraordinary.
Listen to the episode to learn more about:
- The three types of new customers you’ll meet this winter
- Which products and services are going to be in high demand
- Why fraud will be even harder than usual to detect
For a deeper dive into our insights, download your complimentary copy of our holiday report.