Buying behavior insights: Trust, safety and seamless experiences

How are cost-of-living pressures influencing shoppers’ buying behaviors? Are trust, safety, and seamless customer experiences enough to drive customers to purchase?

Riskified partnered with Power Retail to answer these questions with a survey of 565 consumers across spending habits, relationships with retailers, and more. The good news for merchants: 44% of online shoppers say they have increased their discretionary spending. The bad news? 75% of shoppers state that poor customer service will stop them from purchasing again with a retailer. Merchants can use these insights to better understand and meet their customers’ expectations amidst turbulent economic conditions.

Access our exclusive research to uncover Australian shoppers’ perspectives, including:

• Attitudes towards discretionary spending and loyalty drivers
• Consumer priorities across pricing, discounts, and customer service
• What incentivises shoppers’ purchase decisions
• What makes customers willing to explore alternative retailers
• The impacts of security and social proof signals