‘Tis (Still) the Season to Be Jolly
Holiday Season Prep for a Disrupted eCommerce MarketBy Alon Livneh
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Holiday Report 2021
Ecommerce is on the brink of yet another record-breaking holiday season, following 18 months of acceleration in online shopping. But the Golden Quarter poses its own share of challenges. This year, retailers must think about rebalancing in-store and online channels, planning around supply chain disruptions, and offering the variety of shopping, payment, and fulfillment options that digital customers desire. This report aims to give online merchants the confidence to meet these challenges head-on without opening themselves up to additional risks. You’ll find insights and takeaways on:
What do customers buy during the holidays?
Omnichannel trends impacting the 2021 holiday season
The holiday opportunity: Acquisition and retention
Meet customers’ omnichannel expectations
Learn about trends and risk levels of mobile shopping, alternative payment methods, and in-store fulfillment
Provide a seamless experience for new customers
How can merchants remove barriers for entry for new-to-digital shoppers and convert them into customers, considering the heightened competition?
Convert new shoppers into year-long customers
How can merchants safely offer loyalty programs, promotions, and flexible policies in the face of fraud and abuse?