Skullcandy Amplifies Ecommerce Growth and Approval Rates with Riskified

Bolstered by the partnership, the lifestyle audio leader on Shopify Plus sees 4X increase in approved revenue and record-low chargeback rates

New York, NY, March 17, 2026 – Riskified (NYSE: RSKD), a leader in ecommerce fraud and risk intelligence, has partnered with Skullcandy, the original lifestyle audio brand founded at the center of music and board sports, to increase ecommerce approvals and revenue. By rethinking how declined orders were handled and fine-tuning fraud thresholds, the brand achieved a 4X increase in approved revenue while maintaining a 0.06% average chargeback rate over 12 months.

Skullcandy has always focused on more than headphones. The brand creates experiences that connect fans with emerging artists, from innovative products to live music events that combine style, culture, and performance. Its mission is simple: not just to listen to music, but to feel it. The company continues to push the boundaries of world-class audio, blending technology, design, and entertainment in ways that resonate with customers.

Even with a strong fraud strategy in place, Skullcandy occasionally declined legitimate orders. For high-growth brands operating on Shopify Plus, these declines don’t just cost potential revenue; they create operational bottlenecks and increase customer service inquiries. The ecommerce and IT teams wanted a better way to approve more orders without increasing the risk of fraud, particularly during high-volume periods like the Q4 sales peak.

Riskified worked closely with Skullcandy to understand the patterns behind declined transactions and identify opportunities to optimize approvals. Instead of automatically canceling all declined orders, the teams reevaluated internal workflows and introduced a secondary review process for select transactions. At the same time, Riskified recalibrated risk thresholds, enabling more legitimate orders to go through without compromising security. This iterative approach allowed the brand to monitor performance closely, track decline rates alongside chargeback activity, and adjust the strategy as needed.

The new workflow also gave the ecommerce and IT teams a clearer picture of how orders were being evaluated within the Shopify ecosystem. By combining Riskified’s machine-learning insights with internal operations, Skullcandy was able to make confident decisions on borderline transactions, reducing false positives and easing the load on customer support. Over time, decline rates dropped to as low as 0.1%, support tickets related to false declines decreased, and approved revenue scaled steadily month over month. Even during the busiest times of the year, fraud losses remained negligible, showing that careful workflow adjustments could drive real business results without increasing risk.

“We access Riskified via the Shopify app, which makes managing our fraud strategy and monitoring performance easy, and we know the Riskified support team is always there for consistent and reliable problem solving,” said Zach Belles, Director of IT at Skullcandy.

“Skullcandy’s team wanted to increase approvals while keeping fraud under control, and it was rewarding to see how data-driven decisions delivered meaningful results for their D2C business on Shopify Plus,” said Jeff Otto, CMO at Riskified. “This is exactly the kind of impact we aim to have for our merchants: using our AI-powered platform to drive higher approval rates and block fraud while ensuring a seamless experience for real shoppers.”

The collaboration between Skullcandy and Riskified highlights how brands can unlock incremental revenue while keeping customers happy and fraud losses low. By leveraging platform insights, adjusting internal workflows, and continuously monitoring performance, Skullcandy has been able to approve more legitimate orders, reduce customer frustration, and maintain tight control over fraud without adding extra steps for shoppers or support teams. 

To see how Riskified helps Shopify Plus merchants like Skullcandy scale revenue and stop fraud, you can download the full case study here or join the webinar, “Checkout to claims: How Shopify merchants stop fraud and boost revenue with Riskified,” live on Wednesday, March 25, 2026, or on demand

About Skullcandy

Skullcandy is the original lifestyle audio brand founded in 2003 at the center of music and boardsports. Born in Park City, Utah, the company is on a mission to unleash the visceral power of music for all and create products that deliver music you can feel. Skullcandy’s portfolio includes headphones, earbuds, and portable speakers that combine bold design with immersive sound performance. With a deep connection to youth culture and action sports, the brand drives innovation in audio experiences and partners with artists, athletes, and communities worldwide. Skullcandy products are designed, marketed, and distributed globally across a variety of retail and online channels. Visit www.skullcandy.com