The Risk-aware CX revolution: Fast-track trusted customers while preventing fraud and policy abuse
Close the identity gap to block policy abusers
Customer experience teams face a difficult balancing act: delivering frictionless service to loyal shoppers while blocking return fraud and GenAI-enhanced abuse. In this session, Maria Vargas, SVP of Member Services at Rue Gilt Groupe, joins Riskified to reveal the missing link to solving this dilemma: risk-aware identity intelligence.
Discover how integrating graph intelligence directly into platforms like Zendesk helps customer service agents move beyond fragmented, account-level signals to understand the complete user identity. The presentation explores how clear identity risk categories empower representatives to instantly distinguish high-value members from professional abusers. Walk away with a practical blueprint for making data-driven decisions that confidently fast-track trusted customers, minimize policy abuse losses, and protect your bottom line without compromising the customer experience.
SVP of Member Services at Rue Gilt Groupe
How do we make it easier for customer service agents to acknowledge customer relationships while also protecting the business?”
Discover how to transform fraud prevention from a hurdle into a powerful driver of operational efficiency
Why shifting fraud protection upstream stops abandonment and false declines
Harness AI shopping without losing control of risk and liability
