How Ethoca empowers merchants like Super.com with real-time intelligence

In this session, Warda Khan from Ethoca and Sarah Boehmer from Super.com discuss how collaboration between issuers, merchants, and payment providers creates a powerful network effect in fraud prevention.

How Ethoca’s real-time alerts impact merchant profitability

Despite advancements in fraud prevention, chargebacks remain a costly and growing challenge for merchants. The core issue lies in consumer behavior: over half of cardholders dispute transactions directly with their bank, bypassing the merchant entirely due to convenience. This widespread practice leads to significant losses, operational costs, and damaged merchant reputations. This session highlights how Ethoca’s intelligence sharing between issuers and merchants is crucial. By enabling merchants like Super.com to receive early warnings of impending disputes, they can proactively refund, prevent product shipments, and leverage vital data to enhance their fraud strategies and boost overall authorization rates.

Sarah Boehmer
Sarah Boehmer

Former Sr. Director, Payments Processing & Fraud Strategy, Super.com

We were able to set some thresholds and rules for Ethoca in a really flexible way, which helped us reduce our MasterCard chargeback ratio by 20% quickly, even though our business was growing.