The global eCommerce market is booming with shoppers of every age and background buying online. In brick-and-mortar stores, recognizing and addressing customers’ needs is relatively straight forward, but for eCommerce merchants, learning to gauge the shopping experience can be challenging. It is not always easy to understand what brings customers back to a site or shopping app and what may be turning them away.

Riskified joined forces with user-generated content platform Yotpo to create the following infographic, which provides eCommerce businesses with stats demonstrating the importance of the online shopping experience and offers advice for enhancing the eCommerce customer experience.


Read Riskified’s guide on How to Reduce False Declines for actionable tips

Read Yotpo’s guide on Why Reviews are the Best Social Marketing Tool for more information & best practices

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If you have any questions about the data presented or just want to talk customer experience, contact us at