What American Consumers Want
Riskified’s Consumer Survey RevealedBy Adam Chandler
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Inside this report
Today’s shoppers have never had more options. And, for merchants, the margins for error have never been thinner. To decode today’s eCommerce customers, Riskified surveyed 5,000 consumers across all categories.
This report uncovers what inspires loyalty, how to build trust, and what keeps them coming back.
A Diversity of Devices
The Wronged Customer
Timing is Everything
The Thrifty (Sometimes Shady) Customer
Learn how consumers buy today
Find out when they shop and which devices they use
Court Millennial shoppers
See how they’re different from other demographics
Understand the customer experience
Know the roles friction & fraud play in the shopping journey