Lacoste Japan Raises Authorization Approval Rate to 90% with Riskified AI Fraud Detection

Automation of fraud reviews improves issuer authorization outcomes, reduces chargebacks, and eases workload for Lacoste Japan’s ecommerce team

TOKYO, JP – January 6, 2025 – Lacoste Japan, a major French apparel brand, has achieved a record-high authorization approval rate on its ecommerce site by implementing Riskified (NYSE:RSKD), an AI-based fraud detection platform. Since its adoption in May 2025, the authorization approval rate, previously around 70%, rose to 90% within three months, helping the company prevent lost sales opportunities while reducing the burden of manual fraud checks.

Kazunori Takada, Senior Manager in charge of ecommerce at Lacoste Japan, explained the challenges the company faced before Riskified. “For a long time, every suspicious order had to be manually checked,” he said. “If a fraudulent order appeared the day before, we had to contact the warehouse to stop shipment. It was time consuming and still couldn’t prevent all fraud.”

Before adopting Riskified, Lacoste relied on a rule-based system that was difficult to configure. Relaxing the settings allowed fraudulent orders to slip through, while stricter rules blocked legitimate orders. “It was a constant balancing act,” Takada said.

The decision to implement Riskified was influenced by its success-based pricing model—charging only for approved sales—and the speed of deployment. The platform was fully implemented in just one and a half months, reducing the team’s manual fraud checks. Adoption by other major Japanese apparel brands, including and ST and United Arrows , further reinforced confidence in its accuracy.

By September 2025, the authorization approval rate for domestically issued cards reached 90%. Riskified’s AI prevented fraudulent orders from being approved, eliminating chargebacks, while legitimate orders were approved by the AI without manual intervention. Manual review is now required only for orders flagged as high-risk, making fraud detection nearly fully automated and significantly reducing the workload for Lacoste’s team.

Alongside Riskified, Lacoste Japan implemented EMV 3D Secure in response to the mandate, and Riskified supported Lacoste Japan in obtaining approval for “Pattern 1” operations. As a result, Lacoste Japan can process all orders without EMV 3D Secure authentication, enabled by a holistic fraud prevention approach with Riskified. This makes the checkout process smoother for shoppers and helps prevent abandoned purchases while maintaining compliance.

With these operational efficiencies, Lacoste Japan can now dedicate more focus to enhancing the ecommerce experience, including site usability, product presentation, and customer service.

“Riskified has allowed us to approve more legitimate orders and handle fraud efficiently,” Takada said. “This gives us more capacity to focus on serving our customers and capturing additional sales opportunities.”

About Lacoste

Founded by French tennis legend René Lacoste, four-time international champion and the word’s best player in 1926-1927, the Lacoste brand draws inspiration from sporting values of high standards, fair play and daring. We pass down these values through the generations and cultivate elegance as a way of being and inventing one’s life.  www.lacoste.com

About Riskified

Riskified (NYSE: RSKD) empowers businesses to unleash ecommerce growth by outsmarting risk. Many of the world’s biggest brands and publicly traded companies selling online rely on Riskified for guaranteed protection against chargebacks, to fight fraud and policy abuse at scale, and to improve customer retention. Developed and managed by the largest team of ecommerce risk analysts, data scientists, and researchers, the Riskified ecommerce risk management platform analyzes the individual behind each interaction to provide real-time decisions and robust identity-based insights. Learn more at www.riskified.com.