Introduction

The impact of chargeback rates is abundantly clear and easily measurable, but the financial impact of false declines – rejecting perfectly good customers over fear of fraud – is largely underestimated by eCommerce merchants. In reality, these mistakes, which are all too common but difficult to track, end up costing merchants significantly more than chargebacks, and are more damaging to the business’ bottom line.

This guide is designed to help businesses approve more good eCommerce orders, and to put in place better tracking for ongoing improvement in order decision accuracy.

This guide covers

Why – Understanding the scope of the false declines problem

How – Appreciating the financial impact of false declines

What – Tips & best practices for reducing false declines