Avoiding False Declines
Inside this guide
Understand the scope of false declines
Learn about the business impact of rejecting good customers due to suspected fraud.
Stop rejecting legitimate customers
Understand when to accept transactions despite "risky" indicators & data mismatches.
Track and improve your performance
Find out how to tag online orders to ensure better performance and decision accuracy.
While most online businesses recognize the importance of preventing chargebacks, the financial impact of turning away good orders is often underestimated. This guide provides actionable tips for improving fraud review decision accuracy and safely increasing approval rates without incurring chargebacks.
- Why - Understanding the scope of the false declines problem
- Why eCommerce operations are slow to detect (and fix) the problem?
- How - Appreciating the financial impact of false declines
- What - Tips & best practices for reducing false declines
- Tell The Story
- Shift Your Mindset
- Use Cheat Sheets
- Tag Declined Orders
- Test Your Hypothesis
- Summary - Avoiding False Declines
The impact of chargeback rates is abundantly clear and easily measurable, but the financial impact of false declines – rejecting perfectly good customers over fear of fraud – is largely underestimated by eCommerce merchants. In reality, these mistakes, which are all too common but difficult to track, end up costing merchants significantly more than chargebacks, and are more damaging to the business’ bottom line.
This guide is designed to help businesses approve more good eCommerce orders, and to put in place better tracking for ongoing improvement in order decision accuracy.
This guide covers
Why – Understanding the scope of the false declines problem
How – Appreciating the financial impact of false declines
What – Tips & best practices for reducing false declines