Elevating ecommerce: Ways to boost conversion rates while reducing risk
Discover how to close the gap between potential and actual conversions by tackling false declines, optimizing friction, and enhancing bank authorizations.
Beyond fraud prevention: Maximizing ecommerce conversions
Ecommerce businesses constantly face the challenge of boosting conversion rates while mitigating risk. False declines, often due to overly cautious fraud rules, imprecise friction, or bank authorization issues, alienate good customers and lead to lost sales and reputational damage. Ephraim Rinsky from Riskified dives into ways where checkout moves beyond simple “yes/no” fraud decisions, discussing a sophisticated toolbox to apply the right amount of friction at the right time. This precise, data-driven approach optimizes every order for conversion while maintaining robust risk management.
Director, Product Marketing, Riskified
Risk management is just one aspect of the equation. The other is increasing conversion rates.
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