Navigating the retail landscape from AI to omnichannel

A survey of 100 industry leaders, including Directors and Heads of eCommerce, Marketing, and Omnichannel, reveals that while retailers are making strides in using data to inform their decisions, they still face hurdles in creating seamless omnichannel experiences and overcoming data integration issues.

The playbook also features Aviram Ganor, General Manager of EMEA for Riskified, on how AI fuels and fights ecommerce fraud: “AI-based fraud detection models have been transformative for merchants. Unlike traditional fraud detection methods that rely on human-set rules, AI models continuously evolve by analyzing transaction data and detecting patterns of suspicious behavior in real-time.”