Predicting trust: Unlocking new customer behavior for superior CX & loss prevention

High-value customers and potential abusers look alike on day one. This session explores how leveraging deep data and identity-aware intelligence transforms customer service, and loss prevention.

Predicting customer trust from day one

Acquiring new customers is costly, but assessing their true intent upon first interaction poses a significant industry challenge. Without historical data, businesses struggle to differentiate loyal shoppers from potential policy abusers, leading to inconsistent service and revenue leakage. This session explores how identity-aware intelligence and advanced data analysis can predict future customer behavior. By understanding a new customer’s likely lifetime value and risk profile, companies can tailor experiences, offering instant resolutions to good customers while strategically applying friction or denying claims from known bad actors, transforming customer service into a powerful defense against abuse.

 

Maria Vargas
Maria Vargas

VP, Customer Service, Rue Gilt Groupe

When you know who you’re dealing with, you don’t have to choose between protecting the business and delighting your customers. You can do both — and at scale.