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First-time customers, CLV, and the false decline problem
June 2022
Inside this infographic
Retailers can’t underestimate the financial impact of false declines. Inflexible fraud prevention systems and manual reviews can block legitimate transactions from first-time customers. These false declines don’t just cost you sales in the moment, but that friction almost guarantees that those shoppers will take their business––and lifetime value––to your competitors. And aside from the revenue losses, false declines squander your investments in customer acquisition and damage your overall brand reputation. Our infographic covers what you need to know to protect your ROI, eliminate friction from your customers’ experiences, and stop drop-off in its tracks. See how your merchant peers overcome false decline challenges and experience an approval rate lift of 4-8% on average.
1. Convert Existing Customers into Repeat Customers To Increase eCommerce Sales
3. Rethinking Customer Loyalty
4. Average Customer Retention Rate by Industry
5. 33% of US consumers drop retailers after a false decline. Here’s how to prevent those losses
6. Report: False Declines Lead to More Losses Than Fraud
7. Forrester Consulting: The Total Economic Impact™ of Riskified Chargeback Guarantee
Follow the proven methods shared in this guide to achieve higher approval rates, avoid false declines, and boost fraud review accuracy
This guide breaks down the $600 billion problem of payment failures and examines how merchants can protect themselves from both fraud and declines
Riskified commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to evaluate the return on investment (ROI) that enterprise digital merchants can realize with Riskified