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First-time customers, CLV, and the false decline problem

June 2022

Inside this infographic

Retailers can’t underestimate the financial impact of false declines. Inflexible fraud prevention systems and manual reviews can block legitimate transactions from first-time customers. These false declines don’t just cost you sales in the moment, but that friction almost guarantees that those shoppers will take their business––and lifetime value––to your competitors. And aside from the revenue losses, false declines squander your investments in customer acquisition and damage your overall brand reputation. Our infographic covers what you need to know to protect your ROI, eliminate friction from your customers’ experiences, and stop drop-off in its tracks. See how your merchant peers overcome false decline challenges and experience an approval rate lift of 4-8% on average.

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