2020 Holidays
A Very Digital Shopping Season
By Amarelle WenkertNovember 2020
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Inside this report
In eCommerce, the winter holidays are the axis around which the entire fiscal year revolves, valued at 20% of annual revenue. In 2020, COVID-19 caused a mass-migration online and made availability, convenience, and affordability the predominant factors in consumer choice. How can merchants prepare for an unprecedented holiday season? To understand the year’s holiday trends and deliver actionable insights, we look to four pandemic-era holiday test cases: Memorial Day, Labor Day, Mother’s Day, and Father’s Day. So what can merchants expect? Well, the unexpected.
Trying to Predict the Unpredictable
Expect More Volume
New Patterns Emerge
The Holidays’ Biggest Winners
Gift Cards Reign Supreme
What role will eCommerce play in the upcoming holiday season?
Which new shopping patterns and fraud trends can merchants expect?
How can merchants adapt their holiday strategy and stay ahead of the curve?
Follow the proven methods shared in this guide to achieve higher approval rates, avoid false declines, and boost fraud review accuracy
Benchmark current performance, identify areas for improvement, and ask the right questions to find the best solution to your eCommerce fraud prevention needs
This guide includes tips for how European merchants can best prepare for PSD2 and lays out key considerations for assessing PSD2 solution providers