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Three Fraud Tactics Email Marketers Can’t Ignore

Email is an extremely valuable tool for marketers. It not only enables brands to reach the right people with the right messages at the right times, it also delivers the best ROI of any marketing channel. In a 2017 Email Benchmarking Report produced by Digital Doughnut for dotmailer, respondents cited a return on investment of […]

Making Sense of Mismatches: A New eBook

In the past, credit card fraud was commonly determined by checking whether a shopper’s credit card matched their ID. With the advent of online retail, however, catching fraudsters became a more complex task and many merchants resorted to automatically declining orders containing data mismatches. Initially this approach seemed practical, as the majority of eCommerce stores […]

The Case Against A Cyberwall with Mexico

It’s the 2nd largest eCommerce market in Latin America, with nearly 60 million internet users. More than half of online shoppers frequent international websites, and online purchases are expected to hit $65 billion by 2020. So why are so many eCommerce merchants so cautious with Mexican orders, to the extent of blocking Mexican IPs altogether? […]

Don’t Let Fraud Rings Run Rings Around Your Business

No merchant is immune to the risk of attack from sophisticated fraud rings. And even if you think your eCommerce store is handling that risk well, complacency is a dangerous choice. Threats from fraud rings often arise unexpectedly and the strategies and schemes they use are continuously evolving.   On average, fraud costs merchants 8% […]