Ephraim Rinsky
Fraud is becoming more and more sophisticated, as cybercriminals try and keep a step ahead of fraud management solutions. This arms race is likely responsible for the recent surge in ATO – account takeover attacks, a form of fraud which is particularly difficult to detect. In 2016 ATO led to $2.3 billion in losses – well over a … Continued
In 2017, the average merchant had roughly 1.5% of their revenue consumed by false declines. These are orders that are perfectly legitimate, but end up being canceled by merchants who either have strict rules in place, or are just uncomfortable with one or more data point in the order. So who are the people most … Continued
The 2017 holidays rewrote the eCommerce record books, and once all the data is in we’ll surely find that, as a whole, it was yet another record-setting year for online sales. But along with this surge in eCommerce, we saw CNP fraud popping up in new places and taking new forms. In this post, I’ll … Continued
The holidays are only a few weeks away, and fraud teams are gearing up for yet another record-breaking season; sales forecasts call for a 10% to 16.6% volume increase over last year. To help fraud teams prepare for the order surge, we took a close look at last year’s holiday shopping and fraud patterns. Here’s … Continued
Most of you have heard of Tinder: the highly addictive (or so I’ve been told) dating application. Since launching in 2012, the original swiping app has generated over 20 billion matches which, yes, is far more than the number of humans on the planet. A lot of Tinder’s success can be attributed to very advanced algorithms … Continued
Everyone has heard about it by now. Equifax, a provider of credit scores, was hacked between May and July of this year. PII (Personally Identifying Information) for about 140 million Americans was potentially compromised, as well as the details of over two-hundred thousand credit cards. We’ve been hearing a lot of concerns from merchants that … Continued
Shoppers don’t arrive at your eCommerce store by chance. They either typed in your URL directly, arrived via search engine, or clicked a link on some other website. Merchants usually use this information to maximize the quantity and quality of their site visitors. But one aspect that tends to get overlooked is the rate at … Continued
It’s hard to imagine what the internet would look like without Google Analytics. It’s a powerful tool for eCommerce retailers to understand the efficacy of their online marketing campaigns, learn about their online customer base and optimize their various shopping pages. The technology that makes this customer tracking possible is both simple and ingenious. When … Continued
Businesses are often under the impression that moving operations online will be a cheap and easy way to increase profit margins. There are of course many benefits to selling online, however there are also huge costs involved in running an eCommerce store. A recent study suggests that between order management, SEO, and other expenses invisible … Continued
