The Full Cart, Ep. 202: On the 2021 Holiday Season feat. Sucharita Kodali
The Full Cart is back with an all-new holiday episode featuring Sucharita Kodali of Forrester Research.
The holiday season is finally here, and eCommerce is positioned for double-digit growth YoY yet again. But along with an influx of shoppers, merchants are getting ready to take on never-before-seen challenges, from navigating the global supply chain crisis to striking a delicate balance between in-store and online channels.
In the latest episode of our podcast, we sat down with guest speaker Sucharita Kodali, VP and principal analyst at Forrester Research, to hear her take on what’s in store for eCommerce this winter. Sucharita weighs in on shopping trends and gives retailers actionable insights on managing operations in an unpredictable environment. Listen to the episode to learn:
- How to measure success in an omnichannel reality
- Why cross-team communication is crucial for overcoming the supply chain crisis
- Which questions should retailers ask themselves before (and after) implementing BNPL
For a deeper dive into the holiday season’s consumer and fraud trends, download a free copy of our 2021 Holiday Report.